D&AD NEW BLOOD GRAPHITE
RISE ABOVE THE LINE
A simple blue line wrapped Miami Beach to forewarn the projected sea level rise during king tides in 2030. We inspired visitors to share using #RiseAboveTheLine and flood their Reps.
FLOOD YOUR REPS
We created a website to copy and paste to your representatives.
MAKING SURE IT STICKS
We used warning stickers with the line to get people to stop.
Role: Art Director Team: Corrine Vance (Copy Writer) & Olga Miljko (Art Director) at Miami Ad School.